Posters are a simple form of communication that can transmit a message to an audience through the graphics or text they display. Posters can be attached to virtually any vertical surface, their visibility can exceed the volume of other traditional print forms such as flyers or leaflets. Designed to a variety of different dimensions ranging from smaller sizes to fit onto office walls to larger items for conference booths.
Conveying the message to your audience is essential in the design of a poster. The message needs to be identifiable and easy to understand so that people viewing the poster will act upon it if there is a call to action or remember the significance of the design which they can inform others of.